With the advent of social
networking, the obvious next milestone was social marketing. Social marketing
has changed the marketing trend altogether giving rise to a genuinely new
paradigm. You can promote your business right from your doorstep and in some
cases without spending even a penny. The creative use of technology has enabled
you to fulfill the dream of being an entrepreneur.
Facebook is probably the largest
online social network where millions of users are connected to each other. A
large number of business organizations have started promoting their business
using the so-called facebook marketing. This trend of adopting
facebook as a marketing channel is still growing. This is obviously due to the potential
of facebook marketing to bring target customers in a business social network.
To use facebook marketing as your
products/services marketing option, you need a clear social media strategy in
place. To start with, create your business facebook page which is its identity
on facebook and platform to connect to potential customers. A facebook page is
different from a facebook profile. Facebook does not allow more than 5000
friends in friends list of a profile. But, it binds no limits on number of
likes to a page. Therefore, a facebook page is the right option to show your
business public presence on facebook. Next, bring people to your facebook page.
No one will like your page unless they know that there exists one. To let them
know your page, publish facebook ads with the like button for your page.
Facebook also allows you to choose target audience of your ads by location, age
and interests. Next, use automated social media tools to schedule content and
status updates. To be highlighted on facebook, use photos in your posts; the
new facebook design shows photos prominently. Finally, get engaged with your
fans and encourage them to participate in discussions. A small amount of time
engaging with your audience can provide you surprising results.
To enrich your customers
experience and increase your fan base, you must also employ special facebook marketing
features like facebook page insights and sponsored stories. Facebook page
insights offer data about the age, gender and location of who is looking at
your page. Insights also let you know which types of status updates are most
popular. Sponsored Stories are those paid posts which are highlighted to your
fans, so there is a better chance that they will see them.
So, keeping in view the whole
range of facebook marketing features and its potential for attracting target
customers, do switch to facebook marketing right from today.
