Role of Social Media in Marketing

There are many people who think  "social media marketing" is just the latest buzz phrase in marketing,  but the fact is this is a new place, you can use that place to   market and promote your products and services.  Social media centers around interaction with colleagues, potential customers as well as current customers.  I've personaly experienced   that when companies begin to dig into social media, they do not know where to start. The information in this articel will help you understand why social media marketing is important and how to begin to put it to work for you and your business.

1st of all we need to understand the role of Social Media in Marketing. Social media is playing a vital role in marketing,but you have to see how this role depends on your business,and how it best fits your business needs. Along with it depends on your personal effort which you are willing to put forward in to Social media. Social media has given a voice to marketers and it is a smooth way to communicate with peers, customers and potential consumers. It helps you to personalize your “brand” and spread your message in a most convenient way. May be you think that it is only for small busineaa owners then i have to correct you. Just a few companies that have become involved in it. I will like to tell you abot some famous and sucessfull ones. Here are few famous ones.

Absolut Vodka http://www.youtube.com/absolutworld they are also using face book for their bartender.

BMW  They are utilising face book as well for promoting their i-Series Road trip.

Dunkin Donuts  It is true they ‘ve found a good respnonse in socail media but thet have started microblogging Twitter account.

Barack Obama  I can’t leave USA’s President example. He has used Twitter during the presidential election. Number of followers were 170,000 and was following over 165,000.

Now you have to see what role shoud it play in your marketing. You can use it to provide an identity to who you are and what the products and services you are offering. People might do’nt know  about your product,services or what you company  represents,so you can creat a healthy relationshop with people by using socail media. You can share your personality with them. You can associate your peers that might be serving same market.

Be consistent in your planing without it every thing will be wastage of time only.

Pinterest

Pinterest is another social networking tool and I heard a lot about it. It is seriously addicting. What you think, do we need another social network where we can waste precious hours of our lives? Any way it has 2.7 million users (those who are signing in with face book).It is a fun and fashionable alternate in the world of social networking. It is a Social Networking tool used to “Pin” images found around the web into different categories, collections and boards. You can follow others, make comments, like others, share contents and tag users as well like other social networks e.g. face book and twitter. You can also get Real-Time updates just like twitter.

Furthermore we see how it does work? It combines two most compelling element of Social media, 1- visual contents and 2- sharing who you are? Its user interface is extremely elegant. Pinterest  is still invite only but for the instant access you can also login from your face book or twitter account.

Pinterest’s features:

Pin is an image or video either from web site or uploaded from the user. Description can be added in it.

Boards

Organized form of pin by topic is called boards. Pinterest starts users off with a bunch of boards by default. These can be deleted or rename as well.  Within pin boards you can create collections of everything. You can explore and share your ideas and experiences.

Following   same like face book and twitter you can follow any one. You have an option to follow all of another user’s board or you can follow selectively. You can sign up using your face book and twitter account which makes it easy to find out your friends already using pinterest.

Repins are like retweets. Repining is sharing an image pinned by someone. You can also edit the description when you repin.

Likes   No need to follow someone to like their pin. It just adds it to 
like on your “Profile”.

Pinning                                                                                  From                                                                        Web

 

“Pin it” a button can be added right into your browser (currently available for chrome only). A choice is given to you, which image you want to choose for pinning. You select the board to add the pin, and a description as well.

Sharing   Anything you can share on face book and twitter, you can easily share on pinterest as well.

There are share buttons along with pin.