Pinterest is another social
networking tool and I heard a lot about it. It is seriously addicting. What you
think, do we need another social network where we can waste precious hours of
our lives? Any way it has 2.7 million users (those who are signing in with face
book).It is a fun and fashionable alternate in the world of social networking.
It is a Social Networking tool used
to “Pin” images found around the web
into different categories, collections and boards. You can follow others, make comments,
like others, share contents and tag users as well like other social networks
e.g. face book and twitter. You can also get Real-Time updates just like
twitter.
Furthermore we see how it does
work? It combines two most compelling element of Social media, 1- visual contents and 2- sharing who you are? Its
user interface is extremely elegant. Pinterest
is still invite only but for the instant access you can also login from
your face book or twitter account.
Pinterest’s
features:
Boards
Organized form of pin by topic is called boards. Pinterest
starts users off with a bunch of boards by default. These can be deleted or
rename as well. Within pin boards you
can create collections of everything. You can explore and share your ideas and
experiences.
Following same like face book and twitter you can follow any one. You
have an option to follow all of another user’s board or you can follow
selectively. You can sign up using your face book and twitter account which
makes it easy to find out your friends already using pinterest.
Repins are like retweets. Repining is
sharing an image pinned by someone. You can also edit the description when you
repin.
Likes No need to follow
someone to like their pin. It just adds it to
like on your “Profile”.
like on your “Profile”.
Pinning From Web
“Pin it” a button can be added right into your browser
(currently available for chrome only). A choice is given to you, which image
you want to choose for pinning. You select the board to add the pin, and a description
as well.
Sharing Anything you can share on face book and
twitter, you can easily share on pinterest as well.
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There are share buttons along with pin.
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I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
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