Friday 30 March 2012

Role of Social Media in Marketing


There are many people who think  "social media marketing" is just the latest buzz phrase in marketing,  but the fact is this is a new place, you can use that place to   market and promote your products and services.  Social media centers around interaction with colleagues, potential customers as well as current customers.  I've personaly experienced   that when companies begin to dig into social media, they do not know where to start. The information in this articel will help you understand why social media marketing is important and how to begin to put it to work for you and your business.
1st of all we need to understand the role of Social Media in Marketing. Social media is playing a vital role in marketing,but you have to see how this role depends on your business,and how it best fits your business needs. Along with it depends on your personal effort which you are willing to put forward in to Social media. Social media has given a voice to marketers and it is a smooth way to communicate with peers, customers and potential consumers. It helps you to personalize your “brand” and spread your message in a most convenient way. May be you think that it is only for small busineaa owners then i have to correct you. Just a few companies that have become involved in it. I will like to tell you abot some famous and sucessfull ones. Here are few famous ones.
Absolut Vodka http://www.youtube.com/absolutworld they are also using face book for their bartender.
BMW  They are utilising face book as well for promoting their i-Series Road trip.
Dunkin Donuts  It is true they ‘ve found a good respnonse in socail media but thet have started microblogging Twitter account.
Barack Obama  I can’t leave USA’s President example. He has used Twitter during the presidential election. Number of followers were 170,000 and was following over 165,000.
Now you have to see what role shoud it play in your marketing. You can use it to provide an identity to who you are and what the products and services you are offering. People might do’nt know  about your product,services or what you company  represents,so you can creat a healthy relationshop with people by using socail media. You can share your personality with them. You can associate your peers that might be serving same market.
Be consistent in your planing without it every thing will be wastage of time only.

13 comments:

  1. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  2. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  3. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  4. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  5. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  6. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  7. https://mw-social-media-for-business.blogspot.com/2011/07/how-social-media-for-business-works.html?showComment=1542347719931#c2248592981395327411

    ReplyDelete
  8. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  9. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  10. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  11. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  12. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  13. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete